Bradcat’s J-Music Focus… F.E.M.M

There are seldom moments in the music industry where fantastic artistry and music come together to form something totally different. Creative back stories for bands are somewhat a thing of the past, except for gimmick artists. However Far East Mention Mannequins (aka FEMM) really bring this fusion of artistry into a new light.

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Touted as a music unit created by the FEMM Agency Syndicate, and fronted by mannequins MS-000000 (aka LuLa) and SW-000000 (aka RiRi) this electric duo are handled by their “Agents” Honey-B and W-Trouble.

Confused? Don’t worry. This debut video released in 2013 will explain all…

F.E.M.M Introduction Video

From what I can understand, FEMM isn’t just these two hypnotic mannequins, but a large team of creative individuals. After watching some of their music videos on YouTube, it’s obvious this unit is made up of graphic designers, videographers, fashion designers, producers, photographers, and other incredible artists who have worked with musicians such as Skrillex and Beyoncé. While LuLa (described as the healer mannequin) and RiRi (described as the combat mannequin) are the main performers, their “Agents” (the people who speak on the behalf) Honey-B and W-Trouble can be seen briefly in one of their music videos (Astroboy), and they also feature in rare interviews with online magazines.

LuLa and RiRi in a rare public appearance

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FEMM exploded onto the scene late last year with their “Girl Power” track “F**K Boys, Get Money”. It clearly has heavy influences from Hip-Hop artists such as Nicki Minaj, with the in-sync typography and outlandish costumes featured in the video. But it’s also receiving critical acclaim for breaking the stereotypes of the archaic subservient Japanese woman, which many still believe to be true.

FEMM – F**K Boys, Get Money MV

FEMM’s tagline is “Do Dolls Have Feelings? Do Their Songs Move People?” I’m inclined to agree. After hearing just one track (Wannabe), I was hooked. It has the dark electro synth aesthetic that I love, which drove me to listen to more of their tracks, and eventually download their album from iTunes. Which brings me to  the other great thing about FEMM, all of their music is available worldwide unlike most Japanese artists who limit their tracks to the Japanese iTunes store.

FEMM – Wannabe – Alternative MV

So what are you waiting for? Join the FEMM movement, become an agent, and share the noise. You can find FEMM in the following places…

FEMM Official Website
FEMM on Twitter
FEMM on Facebook
FEMM on YouTube

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